Finish Line 1-Step Cleaner and Lubricant for Cyclists

Finish Line began with a focus on small-batch production, product development, and quality control. Building brand identity and expanding the Bicycle Care category soon became a priority. In 1990, Finish Line recognized the international potential for its bicycle lubricants and started exporting to Germany and England. These efforts helped fuel additional global expansion as the company began attending European and Asian bike shows.

In recent years, Finish Line has focused on teaching cyclists how to choose and use the Finish Line lubricants, cleaners, and cleaning tools that best match their bikes, the conditions they ride in, and their personal commitment to bike maintenance. One such product is the 4-ounce squeeze bottle of 1-Step wet-style cleaner and lubricant.

This 1-Step solution is fast and easy to use. It penetrates and flushes out old lube and contaminants, and then lubricates the chain with each new application. Whenever the chain is dry or dirty, simply apply the 1-Step formula, and you're ready to go for a ride.

The 1-Step cleaner and lubricant provides maximum rust protection, making it the perfect choice for occasional cyclists and bikes that are often put into storage. It has been engineered specifically for commuters and recreational cyclists who seek a quick "clean and lube" formulation.

Finish Line's focus on small-batch production, product development, and quality control has been the foundation of the company's success. As the brand identity and the Bicycle Care category grew, Finish Line recognized the international potential for its lubricants. The company's expansion into Germany, England, and other global markets through attendance at European and Asian bike shows has further bolstered its position as a leader in the industry.

In recent years, Finish Line has placed a strong emphasis on educating cyclists on the importance of proper bike maintenance. The 1-Step wet-style cleaner and lubricant is a testament to the company's commitment to providing cyclists with easy-to-use, high-performance products that cater to their specific needs, whether they are occasional riders or dedicated commuters. With its focus on innovation, quality, and customer education, Finish Line continues to be a trusted name in the world of bicycle care and maintenance.

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